The exclusive networking event for premium Retailers and Manufacturers
Focus: Interior & Lifestyle
In best practice presentations and talks industry insiders, professional marketeers and decision makers discuss the development and future of the (stationary) trade under the changed parameters of the digital age and the influence of the current megatrends.
Through generous periods of active and personal networking expertise know-how and exchange of best practices in the sector are encouraged and multiplied.
Julia Greven - herself many years marketing director at a high value furniture manufacturer, founded the event in 2016 together with the Institute for Trade Research Cologne.
In her lectures, philla connects subject-specific know-how with industry-overarching content. The speakers are hand-picked and precise when it comes to explaining exciting topics from the fields of marketing, branding and innovative trends. Here, just like in the workshop, philla acts according to the motto "out of the box, emotional pick up and dissolve rational"
What to expect?
Exclusive industry specific one-day and multi-day workshops on interesting topics from the fields of marketing, branding, trends and innovative idea-invention.
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