11.694 days of Passion & professional experience in the fields of
Strategic + operational marketing / trade marketing
Brand building / brand management / business development
Public relations

My profession is to intensify the experiencability of brands.
My convictions:
“Impulses are the driving forces for success!”
“A brand is not a logo – it's what people say, think and feel about it.”
“If you stop wanting to be better, you stop being good.”

Poetry & Hilla = philla

Poetry
From the Greek ποίησις poiesis, “creation”

In a broad sense, it means a certain quality. You talk about the “poetry of a moment”, and as a rule you mean that the thing described has an effect that eludes language or goes beyond it, similarly to a poem, which has an effect going beyond everyday language.

Hilla
Afghan: hope
Low German – Frisian: “A fighter, eagerly endeavouring”
from Old High German: hiltja = fight

That is exactly what “philla” stands for: high quality worlds going beyond the objects and creating inspiration – with complete dedication and the firm conviction that you get what you are prepared to give yourself.