data privacy

In this data protection declaration we inform you which data we collect and how we use it. We take your data protection very seriously and treat your personal data confidentially and in accordance with legal regulations. As new technologies and the continuous development of this website may result in changes to the data protection declaration, we recommend that you read the data protection declaration again at regular intervals.

We only collect and process personal data of our users to the extent necessary to provide a functional website as well as our contents and services. The processing of personal data takes place regularly only after consent of the user. An exception applies in those cases where prior consent cannot be obtained for real reasons and the processing of the data is permitted by law.

Definitions of the terms used (e.g. "personal data" or "processing") can be found in Art. 4 DSGVO.

Scope and legal basis.

This data protection declaration informs users about the type, scope and purpose of the collection and use of personal data on this website (hereinafter "offer") by the responsible provider. Responsible within the meaning of Art. 4 No. 7 DSGVO:

philla BrandXitement, Julia Greven, Alteburgerstraße 121, 50678 Cologne, Germany,, +49(0)177 4786000

The legal basis of data protection can be found in the Federal Data Protection Act (BDSG), the Telemedia Act (TMG) and the Basic Data Protection Ordinance (DSGVO).

If you wish to object to the collection, processing or use of your data by us in accordance with these data protection regulations as a whole or for individual measures, you can address your objection to the person responsible. You can save and print out this data protection declaration at any time.

Collection and processing of personal data.

We only collect, use and pass on your personal data if this is permitted by law or if you consent to the collection of data.

Personal data is any information that serves to determine your person and which can be traced back to you - for example your name, your e-mail address or telephone number.

You can also visit this website without providing any personal information. However, in order to improve our online offer, we store your access data to this website (without personal reference). These include, for example, the file you requested or the name of your Internet provider. By anonymizing the data, it is not possible to draw conclusions about your person.

Data erasure and storage time.

We store personal data only as long as they are needed for the respective purposes. They are deleted or blocked as soon as the purpose of storage no longer applies.

Your rights as from the data handling affected person.

According to the applicable laws, you have various rights regarding your personal data. If you wish to exercise these rights, please send your request by e-mail or by post to the above address, clearly identifying yourself. Below you will find an overview of your rights.

Right to confirmation and information.

You have the right to receive confirmation from us at any time as to whether we are processing personal data about you. If this is the case, you have the right to request free information about the personal data stored about you together with a copy of this data. Furthermore, you have the right to the following information:

      Processing purposes:

    • Categories of personal data processed
    • the recipients or categories of recipients to whom the personal data have been or are still being disclosed, in particular recipients in third countries or international organisations
    • If possible, the planned duration for which the personal data will be stored; if this is not possible, the criteria for determining this duration
    • The existence of a right to have your personal data concerning you rectified or deleted or to have the data controller restrict or object to such processing
    • The existence of a right of appeal to a supervisory authority
    • If the personal data is not collected from you, all available information about the origin of the data
    • The existence of automated decision making including profiling in accordance with Art. 22 para. 1 and 4 DSGVO and - at least in these cases - meaningful information about the logic involved, the scope and the intended effects of such processing for you


If personal data are transferred to a third country or an international organisation, you have the right to be informed of the appropriate guarantees in accordance with Art. 46 DSGVO in connection with the transfer.

Right to correction.

You have the right to request us to correct any inaccurate personal data concerning you without delay. Taking into account the processing purposes, you also have the right to have incomplete data completed.

Right to cancellation.

According to art. 17 para. 1 DSGVO you have the right to have your personal data deleted immediately if you request it. In addition, we are obliged to delete personal data if one of the following reasons applies:

    • The personal data are no longer necessary for the purposes for which they were collected or processed
    • You revoke your consent on which the processing was based pursuant to Art. 6 para. 1 sentence 1 a) DSGVO or Art. 9 para. 2 a) DSGVO, and there is no other legal basis for processing
    • You file an objection to the processing pursuant to Art. 21 para. 1 and 2 DSGVO and there are no legitimate grounds for processing
    • The personal data have been processed unlawfully
    • The deletion of your personal data is necessary to fulfil a legal obligation under Union law or the law of the member states to which we are subject.
    • The personal data was collected in relation to information society services offered pursuant to Art. 8 para. 1 DSGVO


If we have published the personal data and are obliged to delete it in accordance with Art. 17 Para. 1 DSGVO, we will take appropriate measures, taking into account the available technology and implementation costs, to inform those responsible that you have applied for the deletion.

Right to limitation of processing.

You have the right to request us to restrict processing if one of the following conditions is met:

  • You deny that your personal data is correct for a period of time that allows us to verify the accuracy of the data.
  • The processing is unlawful, instead of deletion you request the restriction of use
  • We no longer need the personal data for the purposes of processing, however, you still need them for asserting, exercising or defending legal claims.
  • You have filed an objection against the processing pursuant to Art. 21 para. 1 DSGVO, but it is not yet clear whether the justified reasons of our company outweigh your reasons.


Right to data transferability.

You have the right to receive the personal data you have provided to us in a common, machine-readable format and to transmit it to another person responsible without our interference, provided that

  • Processing is based on consent pursuant to Art. 6 para. 1 sentence 1 a) DSGVO or Art. 9 para. 2 a) DSGVO or a contract pursuant to Art. 6 para. 1 sentence 1 b) DSGVO
  • Processing by means of automated methods is carried out

You have the right that we transmit your personal data on your request directly to the other responsible persons, as far as this is technically feasible.

Right of objection.

You have the right to object to the processing of your personal data at any time. We will then no longer use your personal data unless there are compelling reasons worthy of protection, which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

If we use your personal data for direct advertising, you have the right to object to the processing at any time.

You have the right to object to the processing of your personal data concerning you for scientific or historical research purposes or for statistical purposes for reasons arising from your particular situation. Exceptions shall apply where processing is necessary for the performance of a task which is in the public interest.

Right of appeal to a supervisory authority.

You have the right to lodge a complaint with a supervisory authority, in particular in the member state of your place of residence, of work or of the place of suspected infringement, if you believe that the processing of your personal data is illegal.


Some of the Internet pages use so-called cookies. These are small text files that are stored on your computer and saved by your browser. They do no damage to your computer and contain no viruses. Cookies serve to make our website more user-friendly, effective and secure.

Most of the cookies we use are so-called "session cookies". They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit our website.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. When cookies are deactivated, the functionality of this website may be limited.


The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

    • Browser type/ browser version
    • operating system used
    • referrer URL
    • Host name of the accessing computer
    • Time of the server request


This data cannot be assigned to a user. These data are not combined with other data sources. We reserve the right to check these data subsequently if we become aware of concrete indications of an illegal use.

Contact form and e‐mail contact.

If you send us enquiries via contact form or e-mail, we will save your details for processing the enquiry and in the event that follow-up questions arise. This is also our legitimate interest pursuant to Art. 6 para. 1 sentence 1 f) DSGVO. We only store further personal data if you give your consent or if this is permissible without special consent. We will not pass on your data without your consent.

Google Analytics.

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.

Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

More information on how Google Analytics handles user data can be found in Google's privacy policy:

Browser Plugin:
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link:

Objection to data collection:
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is set that prevents the collection of your data on future visits to this website: Disable Google Analytics

Order data processing:
We have concluded a contract with Google for commissioned data processing and fully implement the strict requirements of the German data protection authorities for the use of Google Analytics.

IP anonymization:
We use the "IP Anonymization Activation" function on this website. However, this will cause Google to reduce your IP address within Member States of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and Internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.


As an additional service we offer you our newsletter. If you would like to receive the newsletter, we need a valid e-mail address from you as well as information that allows us to verify that you are the owner of the given e-mail address or that the owner agrees to receive the newsletter. Further data will not be collected. The data will only be used for sending the newsletter and invitations to our events.

With the newsletter we inform you about us and our offers. We use the so-called double opt-in method. Only if you explicitly confirm that you want to receive the newsletter, we will send you an activation e-mail. By clicking on the link contained in the e-mail you confirm that you agree to receive our newsletter.

With your registration for the newsletter we save your IP address and the date of registration. This serves solely as proof in the event that a third party misuses an e-mail address and registers for receiving the newsletter without the knowledge of the entitled party. You can revoke your consent to the storage of the data, the e-mail address as well as their use for sending the newsletter at any time. The revocation can take place via a link in the newsletter or by communication to the above contact possibility.

We use the list provider MailChimp to send our newsletter. MailChimp is an offer of The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 ("Rocket"). Rocket signed the so-called "Safe Harbor Agreement" on 22.07.2008, which is a data protection agreement between the European Union and the United States. Rocket is certified according to the Privacy Shield. In this respect the prerequisites for a data protection conform handling of the data are given.

The data stored during registration is transmitted to Rocket and stored by Rocket. The data entered during registration will not be passed on to any other third parties. After registration MailChimp sends you an e-mail to confirm your registration. Furthermore MailChimp offers different analysis possibilities about how the sent newsletters are opened and used, e.g. to how many users an e-mail was sent, whether e-mails were rejected and whether users have unsubscribed from the list after receiving an e-mail. However, these analyses are only group-related and are not used by us for individual evaluation. MailChimp also uses the analysis tool Google Analytics from Google, Inc and may include it in its newsletters. Further details on Google Analytics can be found in this data protection statement under "Google Analytics".

Further information on data protection at MailChimp can be found at:

You can revoke your consent to the storage of the data as well as their use for sending the newsletter at any time. You can exercise your revocation at any time by email to info(at)gmk-markenberatung(dot)de or by clicking on the link provided in each newsletter.

By using the registration form on this website you agree to the data processing by MailChimp to the extent visible.

Integration of third-party services and content.

It may happen that third party content, such as videos from YouTube, maps from Google Maps, RSS feeds or graphics from other websites are integrated within this online offer. This always presupposes that the providers of this content (hereinafter referred to as "third party providers") are aware of the IP address of the users. Because without the IP address, they could not send the content to the browser of the respective user. The IP address is therefore required for the display of this content. We make every effort to use only those contents whose respective providers use the IP address only for the delivery of the contents. However, we have no influence on this if the third party providers store the IP address, e.g. for statistical purposes. As far as we know, we inform the users about this.


For the dispatch of invitations and for the advertising of our events we use the provider Eventbrite as contract processor. If you register as a consumer for an event, it processes your personal data on our behalf (e.g. when sending announcements, confirmation and feedback e-mails, during payment processing, etc.) and to support the event organisation as well as in determining the target group and measuring the success of our events and our event planning (e.g. as part of analysis reports to determine the effectiveness of various sales channels, etc.). In such cases, Eventbrite merely provides the "tools" for us as organizers, but does not decide what personal data is requested on registration forms, and is not responsible for ensuring that the personal data provided is accurate at all times.

Eventbrite has agreed to process personal data to the extent necessary to fulfill Eventbrite's obligations under the Agreement and for no other purpose.

All questions you have regarding your personal data and your data protection rights can be directed at any time to us as the organizer and thus to the persons responsible.

Use of Facebook Social Plugins.

This site uses social plugins ("plugins") of the social network, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins can be recognized by one of the Facebook logos (white "f" on blue tile, the terms "Like", "Like" or a "thumbs up" sign) or are marked with the addition "Facebook Social Plugin". The list and appearance of Facebook Social Plugins can be viewed here:

When a user accesses a website on this site that contains such a plugin, his browser establishes a direct connection to Facebook's servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the website. The provider therefore has no influence on the extent of the data that Facebook collects with the help of this plugin and therefore informs users according to their level of knowledge:

By integrating the plugins, Facebook receives information that a user has called up the corresponding page of the offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, for example by pressing the Like button or making a comment, the corresponding information is transmitted directly from your browser to Facebook and stored there. If a user is not a member of Facebook, it is still possible for Facebook to obtain and store their IP address. According to Facebook, only an anonymized IP address is stored in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the relevant rights and setting options for the protection of users' privacy, can be found in Facebook's data protection information:

If a user is a Facebook member and does not want Facebook to use this offer to collect data about him or her and link it to his or her membership data stored on Facebook, he or she must log out of Facebook before visiting the website. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings:


Our pages include functions of the Instagram service. These functions are provided by Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account you can link the contents of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate the visit to our pages with your user account. We would like to point out that, as the provider of these pages, we are not aware of the content of the data transmitted or how Instagram uses it.

For more information, please see Instagram's privacy policy:


Our website uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Every time you access one of our pages that contains functions of LinkedIn, a connection to LinkedIn's servers is established. LinkedIn is informed that you have visited our website with your IP address. If you click on the "Recommend button" of LinkedIn and are logged into your LinkedIn account, LinkedIn is able to associate your visit to our website with you and your user account. We point out that we as provider of the pages have no knowledge of the content of the transmitted data and their use by LinkedIn.

For more information, please see LinkedIn's privacy policy at:


This site uses the buttons of the Twitter service. These buttons are provided by Twitter Inc, 1355 Market Street, San Francisco, CA 94107, USA. They are recognizable by terms such as "Twitter" or "sequence", combined with a stylized blue bird. With the help of the buttons it is possible to share a post or page of this offer on Twitter or to follow the provider on Twitter.

When a user accesses a website on this website that contains such a button, his browser establishes a direct connection to Twitter's servers. The content of the Twitter button is transmitted directly from Twitter to the user's browser. The provider therefore has no influence on the amount of data Twitter collects with the help of this plugin and informs users according to their level of knowledge. After this only the IP address of the user the URL of the respective web page is transmitted with the purchase of the Buttons, but not for other purposes, than the representation of the Buttons, used. Further information can be found in Twitter's privacy policy at


Our website uses functions of the XING network. The provider is XING SE, Dammtorstrasse 30, 20354 Hamburg, Germany. Every time you visit one of our pages that contains functions of Xing, a connection to Xing servers is established. To our knowledge, personal data will not be stored. In particular, no IP addresses are stored or the usage behavior is evaluated.

Further information on data protection and the Xing Share button can be found in Xing's data protection declaration at


Our website uses plugins from Google's YouTube site. This website is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. If you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. The Youtube server will be informed which of our pages you have visited.

If you are logged into your YouTube account, you allow YouTube to associate your surfing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

For more information on how user data is handled, please see YouTube's privacy policy at

Objection against advertising mails.

We herewith object to the use of contact data published within the scope of the imprint obligation to send unsolicited advertising and information material. The operators of these pages expressly reserve the right to take legal action in the event of unsolicited advertising information, such as spam e-mails.

Stand: 5. Juli 2018.